Social Media Campaign for BandiFull

In 2019, a new YouTube channel was started called Bandi Full. It was founded by Chapa Madushani Gunathilaka, a graduate student at that time. At first, it was a cooking channel. But it grew into something more. As Bandi Full got popular on YouTube, it also grew on other platforms like TikTok, Facebook, and Instagram.

We, Konnetor teamed up with BandiFull then helped with all the digital marketing needs. The goal was to boost Bandi Full's online presence and start an e-commerce business later.

Bandi Full had a big challenge. It was doing well on YouTube, but moving to more social media and starting to sell things online was hard. They needed to really understand digital marketing and how to keep viewers interested. The main problem was staying true to their style and focus on Sri Lankan culture while reaching more people and offering more things. Also, BandiFull had to make sure their online store was interesting to both old fans and new ones, without forgetting about showing Sri Lankan culture and caring for the environment.

Konnetor provided a in-depth strategy tailored to Bandi Full's unique brand identity. The approach had two parts: amplify the Brand's social media presence and integrate its e-commerce goals.

YouTube Management Strategy

Konnetor used a multi-part strategy to improve Bandi Full YouTube channel. The strategy made the channel more visible and engaged more people. This helped make the YouTube channel a central part of their online presence. The strategy appealed to existing subscribers and new people interested in traditional Sri Lankan cooking.

Content Optimization through YouTube SEO

The first step in this strategy involved thoroughly optimizing video content using YouTube SEO techniques. This made the videos easier for more people to find and discover. And increased the videos' visibility and engagement rates with the audience.

Educational Posts

To help the audience better understand the benefits of traditional cooking, we included educational content as community posts. These posts went beyond cooking lessons to explore the benefits, history, and importance of various Sri Lankan dishes and ingredients.

Engagement and Community Building

We actively monitored comments and responded to viewers' questions and feedback. This created a lively, interactive community around the channel. The direct engagement made viewers feel valued and part of the journey. It encouraged loyalty and frequent returns to the channel.

Social Media Management

By making strategies for each social media platform, Konnetor boosted Bandi Full's online presence. We considered what people liked on Facebook, Instagram, and TikTok and made content for those places. This helped BandiFull be seen by more people online. Still, it also created a well-rounded online image that different groups of fans could connect with. In the end, it built a solid and active community around the love of Sri Lankan cooking!

Facebook Management

On Facebook, Konnetor's strategy focused on building a community and engaging people. Since Facebook has a huge user base that likes detailed stories, we created content about the importance of traditional cooking. This included sharing the importance of the ingredients, their benefits, and behind-the-scenes looks at the cooking process.

The content encouraged sharing and discussions, organically growing the reach. We also used Facebook's group to give fans a sense of belonging - a digital space where they could share their cooking creations inspired by BandiFull.

Instagram Management

For Instagram, Konnetor's strategy focused on visual storytelling and using platform features like Stories and Reels. The main content was high-quality images and videos that showed the vibrant colors and textures of Sri Lankan dishes - making each post a treat for the eyes.

Optimized hashtags helped people interested in cooking and the tradition discover the content. This kept the audience engaged daily.

E-commerce Development Strategy

At Konnetor, we did more than just a strategy - we built and developed Bandi Full's online store from the start. We transformed their popular cooking channel into a successful e-commerce brand. Our team created a website that perfectly matched their brand identity and values. Through our comprehensive ecommerce solution and management, we created an engaging online shopping experience for Bandi Full fans.

Web Design and User Experience

The website design and functionality were the foundation of Bandi Full's ecommerce development. Konnetor focused on creating a website that visually reflected Bandi Full's ethos. This included vibrant imagery, traditional concept, and colors inspired by Sri Lankan spices and landscapes.

However, the website also needed to provide an intuitive user experience. The navigation was streamlined so customers could easily browse and discover products.

Product pages had high-quality photos, descriptions, and stories behind the items. This enriched the shopping experience with cultural insights about the products.

Social Media Advertising Strategy

Konnetor implemented a culture-rich advertising strategy across social media platforms, focusing on showcasing their unique selling points. By analyzing and optimizing ad campaigns, we increased visibility and drove more sales to the e-commerce store. We made sure the ads appealed to both existing fans and new potential buyers.

Targeted Ad Campaigns

We know that different people use social media in different ways. So, we made unique ad campaigns for Bandi Full. These ads were made just for certain groups of people on Facebook and Instagram. The ads showed off Bandi Full's products like Ceylon Masala Chai, Traditional Clay Bottle, and Curry Powder. They made sure to show how each thing helps you the right way.

Creative Content Integration

The advertisements were made to share stories, not just sell things. They used engaging images and videos showing their appearance, including their bright colors. We wanted these ads to make people feel something special about Sri Lankan vibe, making the ads more engaging. This made the Brand seem more real and trustworthy.

A/B Testing and Optimization

We used A/B testing to improve their ads. They tried different designs, words, and targeting to see what works best. This method helped us keep improving the ads, making them more engaging and effective. They used what they learned to make changes on the go, maintaining the ads working well and saving money.

Ecommerce SEO Strategy

To make their online store more visible and perform better, Konnetor used smart Search Engine Optimization strategies. We knew that having a good-looking website wasn't enough. It also needed to be easy to find on Google Search. So, we used various SEO tactics to help more people find the store organically, which helped increase sales.

In-depth Keyword Research

The central part of the ecommerce SEO services was doing detailed research on keywords that fit their unique spot in the market. Konnetor carefully picked many keywords related to the products Bandi Full sells. We looked at popular and more specific search terms that buyers might use.

This research was the foundation for improving the website, making sure everything on it matched what people were looking for.

On-page SEO Optimization

Each page on the online store was optimized with the best on-page SEO practices. This helps the pages rank better in search engine results pages (SERPs).

The titles, meta descriptions, headings, and product descriptions were optimized. They included target keywords in a natural and compelling way. This makes the pages more clickable for potential visitors.

Link Building Strategy

Konnetor had a targeted link building strategy for Bandi Full. The goal was to get high-quality backlinks from authoritative culinary sites. This would boost Bandi Full's domain authority and search visibility.

Through these strategic link building efforts, they effectively increased their online authority.

The planned work together between BandiFull and Konnetor gave great results. Bandi Full's social media pages saw big growth, with a lot more followers on YouTube, Facebook, Instagram, and TikTok. This boost in people interacting directly helped the online store launch go well, with their ecommerce store quickly becoming a favorite for fans of Sri Lankan culinary.

Over the past 2 years, we managed to achieve:

Over the past 6 months, we managed to achieve:

BandiFull's path from a YouTube cooking channel to a successful online store shows the strength of genuine storytelling, smart digital marketing, and a strong belief in cultural values. This example shows how brands can grow and offer more, as long as they stay true to their beginnings and use new marketing strategies.